www.hm.com website review
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SEO Keyword summary for www.hm.com/setlocation?location=ee&lang=et&name=estonia&orguri=%2fnl_nl%2fbeauty%2fshop-by-product%2fhair-care.html
Keywords are extracted from the main content of your website and are the primary indicator of the words this page could rank for. By frequenty count we expect your focus keyword to be hair
Focus keyword
Short and long tail
Short Tail Keywords hair all save |
long Tail Keywords (2 words) view all hair 1 new arrivals outerwear accessories accessories shoes |
long Tail Keywords (3 words) save as favourite view all new clothing outerwear accessories all new arrivals new arrivals clothing arrivals clothing outerwear outerwear accessories shoes |
www.hm.com On-Page SEO Scan
Descriptive Elements
The <head> element of a www.hm.com/setlocation?location=ee&lang=et&name=estonia&orguri=%2fnl_nl%2fbeauty%2fshop-by-product%2fhair-care.html page is used to inform the browser and visitors of the page about the general meta information. The head section of the page is where we place the page title, the definition of the HTML version used, the language of in which the page is written. In the head section we can also include JavaScript and CSS (markup) files for the page.
Page title
Title length
hair care shampoo masks treatments hampm
Meta description
Meta description legth
Meta description SEO
treat locks some tlc hms hair care range discover our shampoos conditioners well leavein treatments more
Content SEO
Number of Words
Spam detected?
Headings
Heading distribution
Heading normalisation
Heading SEO impact
Emphasis (bold and italic)
Emphasis SEO impact
Nu emphasized (bold or italic) words detected !
Images
Number of images
Images dimensions
Image alt descriptions
Images SEO impact
scalp massager shampoo brush styling comb pack crease hair clips microfibre towel printed silk scrunchies stylist beauty kit wrap small cream wax sectioning large paddle hairbrush wooden detangling heartshaped face gua sha tool fibre
Mobile SEO www.hm.com/setlocation?location=ee&lang=et&name=estonia&orguri=%2fnl_nl%2fbeauty%2fshop-by-product%2fhair-care.html
Mobile rendering
Mobile optimizations
Responsive design detected (mobile css)
No flash detected !
Mobile improvement
Marketing / lead generation for www.hm.com/setlocation?location=ee&lang=et&name=estonia&orguri=%2fnl_nl%2fbeauty%2fshop-by-product%2fhair-care.html
Social Media
Facebook shares | Facebook likes | ||
Facebook comments | Tweets | ||
Google +1 |
Conversion form
Search form
Analytics
Online presence
SERP Preview
SERP Title
SERP Link
SERP Description
Domain Level SEO
Domain name
10 characters long
Domain name SEO Impact
Path name
No contextual keywords found in path
Structured data
Publisher Markup
Other Structured data
Website configuration
Correct processing of non-existing pages?
Favicon icon found?
HTML request without WWW redirected correctly?
Robots.txt found?
Sitemap found?
Navigation and internal links
Navigation
Url seperator
Human readable urls
Number of links
Link SEO Impact
career at hm
press
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en_eur back to start
customer service
store locator
favourites
shopping bag
ladies
view all
shoes accessories
underwear nightwear
swimwear
trending now
shirts blouses
hoodies sweatshirts
swimwear beachwear
jumpsuits rompers
blazers waistcoats
accessories
cardigans jumpers
jackets coats
loungewear
nightwear
socks tights
sportswear
maternity wear
plus sizes
dog clothes accessories
premium selection
care products
last chance
merch graphics
hm take care
learn more
magazine
men
view all
sportswear
clothes
shoes accessories
casual looks
smart looks
streetwear looks
athleisure looks
trending now
view all
tshirts tops
trousers
swimwear
hoodies sweatshirts
blazers suits
accessories
underwear
nightwear loungewear
jackets coats
cardigans jumpers
premium selection
sportswear
last chance
care products
hm take care
learn more
kids
the summer shop 914y
the summer shop 28y
best prices
view all
new arrivals
clothing
outerwear
accessories
shoes
fancy dress costumes
sportswear
view all
new arrivals
clothing
outerwear
accessories
shoes
fancy dress costumes
sportswear
view all
new arrivals
clothing
outerwear
accessories
sportswear
view all
new arrivals
clothing
outerwear
accessories
sportswear
view all
new arrivals
clothing
outerwear
accessories
sportswear
swimwear
fancy dress costumes
last chance
view all
gift cards
role models x hm
hm take care
learn more
baby
guides and inspo
the summer shop 02y
best prices
view all
new arrivals
clothing
accessories
outerwear
shoes
view all
new arrivals
clothing
outerwear
accessories
shoes
fancy dress costumes
view all
new arrivals
clothing
outerwear
accessories
shoes
fancy dress costumes
view all
new arrivals
clothing
outerwear
accessories
fancy dress costumes
nightwear
last chance
view all
soft toys
rattles
music toys
view all
baby mobiles
baby mats
baby changing
hm take care
learn more
gift cards
hm home
new home interior products
products up to 5
balcony outdoor
bedroom
living room
kitchen
bathroom
hallway
nursery
kids room
view all
decorations for balcony
flowers plants
indoor plant pots
sleepwear
cushions
decorations
curtains
serving dining
cookware
bath shower
blankets
room fragrance
last chance
meet the maker
learn more
beauty
view all
products up to 5
last chance
skin care
bath body
hair care
fragrance perfume
makeup bags cases
brushes tools
mini size
ohh oh hey hero
vegan and natural beauty
magazine
sport
view all
shop by activity
last chance
view all
products up to 15 euro
biggest hits lowest prices
the bestsellers
clothing
swimwear
outerwear
accessories equipment
maternity
shop by activity
view all
products up to 15 euro
the bestsellers
clothing
outerwear
accessories equipment
the bestsellers
view all
girls
sports accessories
family hiking
sustainability
lets innovate
lets be fair
lets be for all
lets be transparent
lets clean up
lets close the loop
repair remake
care products
hm group sustainability strategy
hm group sustainability report
hm foundation
light pink
light pink
light purplestriped
hot pink
pinkthe powerpuff girls
blackdusty pinkivory
hot pink
whitehot pink
purple
light pink
light pink
light purpleholographic
pinkwhite
greenjade
magazine
my account
legal privacy
contact
report a scam
cookie notice
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Links to external pages
Outloing links
itunes.apple.com
www.hmgroup.com
www.hmgroup.com
www.hmgroup.com
www.hmgroup.com
SEO Advice for www.hm.com
In this section we provide pointers on how you can to optimize your web page so it can be found more easily by search engines and how to make it rank higher by optimizing the content of the page itself. For each of the individual criteria the maximum score is 100%. A score below 70% is considered to be indication that the page is not complying with general SEO standards and should be evaluated and/or fixed. Not every factor is weighted the same and some are not as important as others. Relatively unimportant factors like meta keywords are not included in the overall score.
Item | Factor | Pointers | |
---|---|---|---|
PageTitle | 100% | Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element. | |
Title relevance | 43% | A title should reflect the contents of a site. This site has a 33 % match | |
Title Length | 100% | Limit your title to anywhere between 40 and 70 characters. Your title was 54 characters long | |
Meta Description | 100% | A meta description is the second element that shows in the search results so always use the meta description. | |
Meta description length | 85% | The meta description should be between 145 and 160 characters. This meta description is 138 characters long. | |
Meta description relevance | 34% | Meta Description should reflect the contents of a site. This site has a 19 % match | |
Number of internal links | 30% | Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are 394 internal links on this page. | |
Folder structure | 100% | We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 1 level 1 folders and 57 folders above or in the first level of navigation. | |
Headings | 62% | Headers should reflect the contents of a site. This site has a 27 % match | |
Links | 28% | Link anchors should to some degree reflect the contents of a site. This site has a 14 % match | |
Image alt tags | 50% | Image alt tags should to some degree reflect the contents of a site. This site has a 18 % match | |
Html ratio | 100% | Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file | |
Image descriptions | 96% | 96.153846153846 % of all images have been described via the "alt" attribute. Describing images with relevant text may lead to better results in the search engines. | |
Page errors | 100% | Pages with no errors display significantly faster on most browsers. We detected 0 errors and warnings | |
WordCount | 55% | An ideal page contains between 400 and 600 words.This page contains 1101 words | |
Server response time | 100% | A fast server speeds up a website. This server responds 24.82% faster then average | |
Gzip Compression | 100% | This site uses Gzip compression to display faster | |
Keywords in Domainname | 30% | There are no important keywords in your domain name | |
Keywords in domain path | 20% | There are no important keywords in the domain path | |
Structured Data | 100% | Structured data makes it easier for search engines to index your website | |
Inline css | 0% | Do not use inline css declarations. Inline css will slow down the rendering of the website. We detected 32 inline style declarations ( <a style="color:green">) with a size of 826 bytes | |
Excessive use of the same words | 100% | There is no indication that there are one or more keywords that are used excessively. | |
Redirect detected | 20% | We detected a redirect from this page to another page | |
Frames or iframes | 100% | Perfect, detected not (i)frames on your webpagina | |
Flash | 100% | Perfect, we detected no flash objects on your page | |
Css | 100% | Perfect, we did not detect too many CSS files | |
Javascript | 30% | Wij detected too much (10) blocking JavaScript files. Try to combine or defer the loading of JavaScript files | |
Mobile Website | 100% | Perfect, we found a responsive design for mobile users | |
Most important heading | 100% | Perfect, we detected a correct use of the most important (h1) heading! | |
Normalized headings | 40% | We dit not font a normalized heading structure. A heading 2 (h2) for example should be followed by a heading of an equal level (h2), a child heading (h3) or even a aprent heading (h1). |
How would you like to have SEO advice for all your pages ?? Start your SEO Dashboard and optimize your website!
www.hm.com images and descriptions
6 images found at www.hm.com Images can improve the user experience for a website by making a pag visually appealing Images can also add extra keyword relevance to a webpage by using alt tags. Images can also slow down a website. If the width and height for a picture is not specified for a browser know in advance how large the image is. A browser must first load the picture and see before it knows how much space should be on the page. Upon reservation In the meantime, the browser can do little but wait. When the height and width for the plate are given in the HTML code, a browser just continues to build for a page while the images load in the background.
http://www.hm.com/alive/user height: 1 width: 1 description: no alt description found |
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https://lp2.hm.com/hmgoepprod?set=source[/25/9c/259c3059ba486223f5d4870c24a934f2e77a9a77.jpg],origin[dam],category[],type[descriptivestilllife],res[m],hmver[2]&call=url[file:/product/style] height: height attribute not set width: width attribute not set description: scalp massager and shampoo brush |
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https://lp2.hm.com/hmgoepprod?set=source[/6b/43/6b430661707c805c5fb3283316792190cfd3d79f.jpg],origin[dam],category[],type[descriptivestilllife],res[m],hmver[2]&call=url[file:/product/style] height: height attribute not set width: width attribute not set description: styling comb |
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https://lp2.hm.com/hmgoepprod?set=source[/41/02/4102ccbb111652b2ed08fc4ce658a2f8777e4893.jpg],origin[dam],category[],type[descriptivestilllife],res[m],hmver[2]&call=url[file:/product/style] height: height attribute not set width: width attribute not set description: 6-pack no crease hair clips |
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https://lp2.hm.com/hmgoepprod?set=source[/58/47/58471e680b4771bce34e3293b815935b062186b2.jpg],origin[dam],category[ladies_beauty_hair],type[descriptivestilllife],res[m],hmver[2]&call=url[file:/product/style] height: height attribute not set width: width attribute not set description: microfibre hair towel |
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http://www.hm.com/ height: height attribute not set width: width attribute not set description: fibre wax |
How are images contributing to your SEO site-wise ? Your leading content tool has the awnsers!