www.merck.com website review
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Most important optimization pointers for www.merck.com
This is a prioritized list for www.merck.com of the issues, ordered ascending, and starting with the biggest quick wins for your website. The biggest quick win is the opportunity that requires the least effort to implement compared to the optimization payoff in effect.
Improve the link descriptions
Combine all CSS files
Do not use inline style declarations in the html
www.merck.com is 59% geoptimaliseerd!
SEO Keyword summary for www.merck.com
Keywords are extracted from the main content of your website and are the primary indicator of the words this page could rank for. By frequenty count we expect your focus keyword to be merck
Focus keyword
Short and long tail
Short Tail Keywords merck information company |
long Tail Keywords (2 words) clinical trials united states rahway nj inc rahway co inc |
long Tail Keywords (3 words) inc rahway nj merck co inc states and canada rahway nj usa co inc rahway update the information responsibly every day |
www.merck.com On-Page SEO Scan
Descriptive Elements
The <head> element of a www.merck.com page is used to inform the browser and visitors of the page about the general meta information. The head section of the page is where we place the page title, the definition of the HTML version used, the language of in which the page is written. In the head section we can also include JavaScript and CSS (markup) files for the page.
Page title
Title length
merck home
Meta description
Meta description legth
Meta description SEO
merck were following science tackle some worlds greatest health threats get glimpse how work improve lives
Content SEO
Number of Words
Spam detected?
Headings
Heading distribution
Heading normalisation
Heading SEO impact
Emphasis (bold and italic)
Emphasis SEO impact
Images
Number of images
Images dimensions
Image alt descriptions
Images SEO impact
site logo menu icon close scientist reviewing test tubes man holding his wifes face hands business meeting girl getting blood pressure checked health care professional image our people patients innovation woman thinking related content social accessibility view privacy shield verification status apec cbpr certification
Mobile SEO www.merck.com
Mobile rendering
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Mobile optimizations
Responsive design detected (mobile css)
No flash detected !
Mobile improvement
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Marketing / lead generation for www.merck.com
Social Media
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Conversion form
Search form
Analytics
Online presence
SERP Preview
SERP Title
SERP Link
SERP Description
Domain Level SEO
Domain name
13 characters long
Domain name SEO Impact
Structured data
Publisher Markup
Other Structured data
Website configuration
Correct processing of non-existing pages?
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Favicon icon found?
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HTML request without WWW redirected correctly?
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Robots.txt found?
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Sitemap found?
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Navigation and internal links
Navigation
Url seperator
Human readable urls
Number of links
Link SEO Impact
decline
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company-overview history
impact report
philanthropy
merck medical outreach program
impact investing
transparency disclosures
sustainability resources
leadership overview
board of directors
executive team
culture values overview
code of conduct compliance
diversity inclusion
policies positions
suppliers overview
business development licensing
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investor-relations events presentations
financial information overview
sec filings
stock information
investor resources overview
organon resources
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media news releases
company statements
media library contacts
company fact sheet
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patients patient support programs
play an active role in your health care
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privacy.truste.com |
products safety data sheets
product patents
merck authorized distributors
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research oncology
vaccines
infectious diseases
cardiometabolic disorders
immunology
neuroscience
explore our pipeline
publications
meet our scientists
discovery development
rd locations
learn more about clinical trials
diversity in clinical trials
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stories our people how employees with careers in nursing are critical at merck
patients podcast a candid conversation about diversity in clinical trials
innovation how merck scientists are driving nextgeneration cancer research
innovation our q1 2024 earnings report
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us careers
careers
search jobs
research development
manufacturing supply
human health
animal health
global support functions
student opportunities
compensation benefits
how we hire
events
talent community
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www.merck.com who we are
what we do
stories
our research
products list
patients overview
investors overview
media our latest news announcements and multimedia resources
contact us
read more stories
forwardlooking statement
terms of use
sitemap
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Links to external pages
Outloing links
suppliers.msd.com
www.merckclinicaltrials.com
jobs.msd.com
www.msd.com
www.twitter.com
www.merckaccessprogram.com
www.merckclinicaltrials.com
www.merckmanuals.com
www.merckformothers.com
www.merck-animal-health.com
horizonblue.sapphiremrfhub.com
www.msdprivacy.com
www.msdprivacy.com
www.msdaccessibility.com
www.msdprivacy.com
dsr.msd.com
www.essentialaccessibility.com
SEO Advice for www.merck.com
In this section we provide pointers on how you can to optimize your web page so it can be found more easily by search engines and how to make it rank higher by optimizing the content of the page itself. For each of the individual criteria the maximum score is 100%. A score below 70% is considered to be indication that the page is not complying with general SEO standards and should be evaluated and/or fixed. Not every factor is weighted the same and some are not as important as others. Relatively unimportant factors like meta keywords are not included in the overall score.
Item | Factor | Pointers | |
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PageTitle | 100% | Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element. | |
Title relevance | 65% | A title should reflect the contents of a site. This site has a 50 % match | |
Title Length | 10% | Limit your title to anywhere between 40 and 70 characters. Your title was 13 characters long | |
Meta Description | 100% | A meta description is the second element that shows in the search results so always use the meta description. | |
Meta description length | 85% | The meta description should be between 145 and 160 characters. This meta description is 140 characters long. | |
Meta description relevance | 23% | Meta Description should reflect the contents of a site. This site has a 13 % match | |
Number of internal links | 85% | Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are 107 internal links on this page. | |
Folder structure | 100% | We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 9 level 1 folders and 17 folders above or in the first level of navigation. | |
Headings | 100% | Headers should reflect the contents of a site. This site has a 52 % match | |
Links | 32% | Link anchors should to some degree reflect the contents of a site. This site has a 16 % match | |
Image alt tags | 20% | Image alt tags should to some degree reflect the contents of a site. This site has a 7 % match | |
Bold and italic | 100% | Bold and italic tags should reflect the contents of a site to some degree. This site has a 80 % match | |
Html ratio | 75% | Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file | |
Image descriptions | 93% | 92.857142857143 % of all images have been described via the "alt" attribute. Describing images with relevant text may lead to better results in the search engines. | |
Page errors | 100% | Pages with no errors display significantly faster on most browsers. We detected 0 errors and warnings | |
WordCount | 55% | An ideal page contains between 400 and 600 words.This page contains 1076 words | |
Server response time | 30% | A slow server slows down a website. This server responds 262.05% slower the average | |
Gzip Compression | 100% | This site uses Gzip compression to display faster | |
Keywords in Domainname | 100% | There are important keywords in your domain name | |
Structured Data | 100% | Structured data makes it easier for search engines to index your website | |
Inline css | 24% | Do not use inline css declarations. Inline css will slow down the rendering of the website. We detected 21 inline style declarations ( <a style="color:green">) with a size of 791 bytes | |
Excessive use of the same words | 100% | There is no indication that there are one or more keywords that are used excessively. | |
Frames or iframes | 20% | The use of (i)frames can lead to problems crawling your page. Wij found 1 frame(s) on your page | |
Flash | 100% | Perfect, we detected no flash objects on your page | |
Css | 30% | We detected too much (12) CSS files on your page. Css files block the loading of a webpage. | |
Javascript | 30% | Wij detected too much (8) blocking JavaScript files. Try to combine or defer the loading of JavaScript files | |
Mobile Website | 100% | Perfect, we found a responsive design for mobile users | |
Most important heading | 100% | Perfect, we detected a correct use of the most important (h1) heading! | |
Normalized headings | 40% | We dit not font a normalized heading structure. A heading 2 (h2) for example should be followed by a heading of an equal level (h2), a child heading (h3) or even a aprent heading (h1). |
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www.merck.com images and descriptions
5 images found at www.merck.com Images can improve the user experience for a website by making a pag visually appealing Images can also add extra keyword relevance to a webpage by using alt tags. Images can also slow down a website. If the width and height for a picture is not specified for a browser know in advance how large the image is. A browser must first load the picture and see before it knows how much space should be on the page. Upon reservation In the meantime, the browser can do little but wait. When the height and width for the plate are given in the HTML code, a browser just continues to build for a page while the images load in the background.
https://www.merck.com/wp-content/themes/mhh-merck-mco-theme/images/site-logo.svg height: height attribute not set width: width attribute not set description: site logo |
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https://www.merck.com/wp-content/themes/mhh-merck-mco-theme/images/search-white.svg height: height attribute not set width: width attribute not set description: menu icon |
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http://www.merck.com/ height: height attribute not set width: width attribute not set description: view apec cbpr privacy certification status |
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https://www.merck.com/wp-content/themes/mhh-merck-mco-theme/images/burger-white.svg height: height attribute not set width: width attribute not set description: menu icon |
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https://www.merck.com/wp-content/uploads/sites/124/2024/03/newdotcomhomepageimages_v3b.png height: height attribute not set width: width attribute not set description: no alt description found |
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